“The life of a book is surprisingly short, after all. You get three to six solid months to push it out the gate. After three months, your book is backlisted, and ceases to be new news. So anything that breathes fresh air into your campaign should be seen as a positive — and winning gives reason for your existing fans to rally around your book, and creates buzz that will hopefully result in new readers finding you.”
—Brooke Warner, She Writes Press
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